Long Copy and Guerilla

This advertisement for McClure's pickles is eye-catching because you immediately notice the white space which resembles a wine bottle, along with McClure's label. Thereafter you go on to read the headline which reads, "When is it appropriate to bring pickles instead of wine?" From the headline I get the sense that as I read more I will get some reasoning behind why I should substitute pickles instead of wine when going to a friends/neighbors home. Some of the reasons included, wine is cliche, there are so many types and you might not bring the right one, they may need a salty side dish if they are running behind schedule, etc. According to the article, the only case in which you should bring wine is if your store doesn't have McClure's. All in all, the copy is fun and tries to brand pickles as a substitute for bringing wine to your neighbors dinner. I like what the ad is trying to do and I think the image (white space) definitely catches my eye and encourages me to read the ad.

This advertisement definitely catches the eye of passer bys. My only worry would be about the limited reach if its in the water. However, people walking by who see this polar bear who clearly shouldn't be there, instantly begin to speculate. The ad aims to build awareness for VARA TV program in Amsterdam, and the issues with climate change of course. This works because polar bears definitely don't belong there so people instantly realize they need to begin changing their habits. This ad strikes peoples emotions because polar bears are viewed as "cute" animals. I think this ad will inspire people to tune into the program and at least raise more awareness of the effects of issues like global warming.

Word.

This advertisement is from Germany. The adjectives describing the burger are also creating an image of a burger. Some of the translated words include: pleasure, taste, delicious, smacking, and delicate. I like it, and I don't like it. What I do like is how the shadow underneath the burger says "taste is king." The message they are trying to convey is clear, "come to Burger King and be treated like a King." I think it is interesting how the different words represent different ingredients, and it even includes sesame seeds. However, I think that some type is hard to define. Maybe if I was fluent in German I would be able to distinguish it more easily though. Also, the adjectives all describe the burger but, the image doesn't look to appealing, it looks play-dough or rubber.

This ad for Gorilla Super Glue is clever, but I think could be done more effectively. This advertisement is from Spain so at first I didn't realize what Gorilla was but I'm sure it is a well-known brand in Spain. The advertisement combines two words to symbolize the power of the product. I think they could have used a better relationship rather than water and oil, or things that can actually be glued together.

This ad is for Prajwala, an organization in India against prostitution. Besides the fact that they spell prostitute wrong (prostitite), I think it is great. It effectively tells prostitutes themselves the consequences of the business, but it also speaks to Pimps. On the bottom it says, "A [Prostitute] only becomes one when you hire her." which tries to convince Pimps of the immorality of the business. Overall I think the message is really strong, but the fact of the matter is, Pimps most likely won't change their minds because of these ads, but this may help steer women away from it.