Still a virgin? This ad really won't help...

I'm sure many of you have seen this ad on Erie Boulevard. This shocking, yet engaging billboard has been launched in many cities across the country, and unsurprisingly have stirred up many controversies. So what is this advertising? The Virginity Hit, is a new Will Ferrell movie. The billboard definitely engages consumers by giving them a "call to action." You can either call the toll free number or visit the website. Because so many people are using smart phones, I believe the billboard is a good marketing tool. Recent reports would agree, suggesting that the number has been dialed 70,000 times in 5 days. The eye-catching billboards have definitely helped raise awareness for the film.However, through extensive research, advertising agency Draftfcb determined that advertisements have 6.5 seconds to engage consumers before their attention is diverted. When I attempted to call "the virgin hotline" it asked multiple questions: whether I was a virgin, single, etc., before I finally hung up without receiving any answers about the movie. I definitely think the website is more effective.

Sinking a ship with one finger may be bizarre and impossible but I think we all understand what is going on here. By reading the text we can obviously determine that you can watch any movie on your iPhone. The finger sinking the ship personifies the touch screen-iPhone, which allows us to view movies that provide a real experience, in which we feel as if we are apart of the movie. The advertisement is clean and is not overloaded with text, it conveys the message well, encouraging me to buy the iPhone and ditch my blackberry. I believe this uses a good use of the exaggeration effect.

Similar to the iPhone advertisement, which tries to portray the iPhone experience, this advertisement focuses on the HD experience. The papers are swirling in-sync with the tornado on the television, using the exaggeration effect the ad is illustrating the HD experience. This advertisement also contains very little text, but is clean and concise. If you are a consumer shopping for an HD tv and you find this ad, you'll instantly know that Claro tv provides an exceptional HD experience according to these advertisements.