Outdoor Ads

This advertisement, released in Israel last month is clever and simple. I like how they incorporate the brand logo into the advertisement to illustrate how McDonald's has changed. Despite what many people think, McDonald's menu has food for you that is NOT THAT BAD and people who wear medium sized clothing do in fact eat at McDonald's. The tagline is simple, "McDonald's, it's not what you had in mind..." because in Israel they have altered the menu to offer food with much less calories and fat. With outdoor advertisements, simplicity is always important because consumers only have a few seconds to view the advertisement, so it is difficult to make those few seconds last a lot longer in the consumers mind. I especially like it because, billboards are very prevalant on highways so this McDonald's ad may persuade drivers on long trips to take a quick and now healthier stop.



This advertisement is interesting, I like how they use the technique of showing the effect. The billboard seems to be damaged as if the cars were in an actual accident due to tailgating. The short tagline "Tailgating isn't worth it" directly gets the point across to the audience. I think it is clever to show the effects to drivers, while they are actually driving. Otherwise it may not be as effective if you show it on television because when they go to drive again, they may have already forgotten the advertisement.



This is an advertisement called "Magic Door" and was done for Senac University. I think it is interesting to advertise on a door, where I'd assume many people walk through each day. It is a technical school and on the bottom of the ad it reads, "BE THE MAGICIAN" and "A technical course in magic for recreators." As you can see on the side, a person is pretending he is actually doing the magic trick, which could be fun and interactive amongst many more people. Also, with smart phones like the Droid, consumers who don't know what the ad is promoting, can instantly find out with apps like Google Goggles. After taking a picture, the application matches it with related links through Google's web base.